"At this moment, the second part of the session titled 'Management and Professional Development' is taking place in the Presidential Hall of the National Library of Armenia, within the framework of the international conference 'Preserving Heritage for a Sustainable Future', dedicated to the 105th anniversary of the NLA’s founding."

Main speakers of the session and their topics: Alvard Grigoryan, Kh. Abovyan Armenian State Pedagogical University (Armenia) – "Museum Marketing as a Tool to Enhance Service Appeal and Ensure Resources" Darya Belyakova, M. Rudomino All-Russian State Library for Foreign Literature (Russia) – "Sharing Your Love for the Homeland with the World": Initiatives of the Library for Foreign Literature at the World Youth Festival (Sochi, 2024) Armine Khlghatyan, Republican Scientific Medical Library (Armenia) – "Innovative Architectural and Technological Solutions in Libraries" Manik Ohanyan, Republican Scientific Medical Library (Armenia) – "Application of Marketing Tools in Library Activities" Anna Martirosyan, Kh. Abovyan Armenian State Pedagogical University (Armenia) – "Library Diplomacy of the Republic of Armenia in the Context of International Library Activities"

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